I worked with Drop Production on a number of scripts for eCommerce video ads, so I had a rich understanding of what they did before scriptwriting for their sales video commenced. What made them stand out to me was how practical they were with filming; paring down all the unnecessary components of video production so that the video content focuses on the product as much as possible. I positioned them in the video as the antidote to Madison-avenue-style advertising. The script antagonizes prospective clients' pain points and encourages eCommerce store owners to stand out by commissioning customs made video ads that get clicks for less $$$.