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Pricewaterhouse Coopers (PWC)
Project type
In-house copywriting: PWC
Location
Shanghai, China
Pricewaterhouse Coopers (PWC) - Marketing (internal comms) & Business Development
✔️ Article writing and editing for internal magazine "Beam"
✔️ Weekly newsletter writing for Marketing & Business
Development departments across China, Taiwan,
Singapore & Hong Kong to share resources, news and
showcasing positive examples of successfully adopting
the new brand guidelines in marketing materials
✔️ Outcome-focused headline writing for internal and client-
facing marketing materials
✔️ Mini docu-series storyboarding, interviewing & post-production editing to raise
awareness and desire for global internal training program
✔️ Script writing for internal video series to "teach" the new
brand guidelines/code of conduct to colleagues in client-
facing roles
✔️ Landing page copy for Thought Leadership and PwC
hosted client networking events and workshops
