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Informa Plc

Project type

In-house copywriting: Informa Plc


London, UK

Informa Life Sciences - Marketing department

✔️ Direct response copywriting and design for sales email sequences, landing
pages, print sales letters, print brochures, online banners, Linked In posts and
additional content marketing assets
✔️ New product launch campaign copywriting
✔️ Data segmentation to support personalisation of marketing messaging
✔️ Event leave-behind materials
✔️ Real-time audience research and feedback analysis to hone marketing messaging and hierarchy

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