An article that educates and empowers.

blog coywriting about buyer personas

The brief

bNurture sought a content writer to help produce educational articles for their website and quarterly newsletter, targeting marketing professionals at both SME and multinational corporations. 

The outcome

A long-form article that hones in on a well-known, relatable subject in the field of marketing (buyer personas). The key focus of the content is to encourage marketers to update their personas on a regular basis by providing practical steps to do so. The tone of voice is conversational, whilst the content includes various references to trusted industry figures. A logical ascension path (signing up to the newsletter) is included in the web version.