Does this hit home?
Your messaging speaks directly to your IDEAL customer, or *eek*, does it focus more on you instead?
Is it clear what the problem your product/service is solving?
Are you seeing a high bounce rate on your website?
Are your value proposition and USP clear...or are you confusing your customers with too much choice and detail?
And here’s the biggie: is your existing copy converting?
Being objective just isn’t easy.
Sometimes you really do need an “outsider” (aka freelancer) to identify which easy wins (duh, why didn’t I think of that?) and bigger solutions (tried and tested copywriting techniques) are right for you.
You don’t want to scare off would-be customers with the wrong key messaging because you just don’t have the bandwidth to complete the research phase. Likewise, you don’t want to lose out to competitors because you said: we are “something+er” than “so and so” because copywriting isn’t exactly your specialty. We can’t be experts in every single marketing discipline.
Instead, you need copy that relies on data and tried and tested techniques to reach your goals.
I can help you with that.
"Anneka's attention to detail, turnaround time and proffessionalism is exceptional - you won’t be disappointed."
- Christina Schleifer, Founder, Fika Studios
4 reasons to hire me:
Writing that compels and sells.
Other copywriters may not take a deep dive into your target audience’s pains and needs because they’re juggling a multitude of projects. Not me. I don’t cut corners, instead I’m thorough. My strategic background means I look at the whole marketing process. I research your brand, industry, competitors and ideal customers. My writing speaks directly to your targets and uses specific techniques known to boost conversions.
You need a writer who can give you that "Big Idea". Something to set you apart from the rest. Being impartial, I can find new ways to tell your story so that it resonates and engages with your perfect customer on an authentic level and keeps them coming back for more.
Pricing up front.
I base my rates on PWAC industry averages. I offer a flat rate per project (that includes x2 revisions) so that you don’t have to worry about creeping costs, and I don’t have to worry about creeping scope.
S.Ruaraidh (Rory) Butler; Founder & CEO; Your Life Counts! International Inc.
"Anneka has a world-class gift in communicating complex and difficult scenarios in ways that are readily understood by all. We recommend Anneka to you without reservation."
Anna Bolton, Owner,
Conversion Copywriting Co.
"Anneka doesn't simply guess at what the target audience wants to hear. Instead, her detailed research process unveils hidden gems that make her writing click with prospects and returning customers to get results. Flexible and creative when it comes to writing style, she can write copy that is right on brand, but maintains focus on the customers' needs throughout. An absolute pro to work with, and I'd highly recommend working with her!"
Kathleen Bateman Director Child Development YMCA.
"It is an absolute pleasure to work with Anneka. She has the ability to take a core concept and transform it into a piece of work which can be used in multiple forums. Her genuine disposition, her ability to listen to the needs of the organization, and her marketing expertise enabled me to bring my vision to reality. She is organized, thoughtful, and keeps projects moving forward. I highly recommend her as she will be an asset to any organization."